Videophiles of the world, rejoice! Ultra HD YouTube videos may be on their way sooner than anyone expected. Reports from tech news site GigaOm state that YouTube is getting ready to demonstrate a new 4K video format at the Consumer Electronics Show (CES) in Las Vegas next week.
This new ultra HD streaming is all thanks to a codec which YouTube’s parent company, Google, has been developing for some time. The new codec, called VP9, should allow high definition streaming to take up less bandwidth, and therefore become more accessible to users both on computers and mobile devices.
To make this video format more widespread, YouTube is partnering with a list of 19 prominent hardware partner companies, all of which will help to make VP9 ultra HD streaming accessible. Consumer electronics giants such as Samsung, Sharp, and Toshiba are all on the list of supporters, and televisions capable of utilizing YouTube’s 4K streaming are expected to appear on the market in 2015.
According to YouTube’s global director of platform partnerships, Francisco Varela, the aim of this update is not simply to bring better video quality to YouTube, but to cut bandwidth usage for those videos in half. “By 2015, you’ll be surprised every time you see that spinning wheel,” Varela promised.