Yahoo purchases self-destructing messaging app Blink

Posted by: Jennifer Cefai (2 years, 5 months ago)

Yahoo CEO Marissa Mayer has purchased yet another startup with plans to shut it down. The purchase in question is Blink, a Snapchat-esque app that allows users to send self-destructing messages. Meh Labs formally announced its new owners on its website and said they "look forward to the possibilities that will come from bringing the Blink vision to Yahoo." The seven-person team, which includes former Google employees Kevin Stephens and Michelle Norgan, will go on to work on Yahoo's "smart communication" products after Blink is officially shut down.

This is one of 40 startups purchased under Mayer's tenure, and nearly as many have had their operations ceased. Mayer's main concern is revamping the struggling internet company, which has faced overwhelming competition from giants like Google and Facebook. Messaging apps themselves have become a popular target, with Facebook having purchased popular messaging app WhatsApp for $19 billion earlier this year. Snapchat itself received a multi-billion dollar offer from the social network, only to turn it down.

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