In a recent interview, Apple co-founder Steve Wozniak said that it might be time for Apple to consider creating a line of phones other than the iPhone. The idea comes from Apple’s difficulty to crack the smartphone market of countries such as China, where indigenous brands hold the majority of the smartphone market share.
Speaking to Reuters in Singapore, Wozniak said that in his opinion Apple shouldn’t be afraid to team up with Chinese partner companies in order to develop a phone which might be more suited to the local markets. Perhaps it shouldn’t be called an iPhone, but according to Wozniak, such a divergence from the brand wouldn’t be a problem so long as Apple made sure to keep up the standards and quality of their new product.
As for the idea of a cheaper iPhone from Apple, Wozniak states that he isn’t opposed to the idea, but that there are very cuts that Apple can make in terms of what they can sacrifice to produce a cheaper model. Sacrificing performance on the iPhone would be a bad move for the brand, but a phone which is marketed under a different name, with different features could work in a different way, according to Wozniak.