Snapchat's recent troubles don't seem to be, well, troubling its users much. The app is now the third-biggest messaging app in the U.S., according to a new report by network specialist company Sandvine. The report found that Snapchat is the top third-party messaging app by volume, which means the app is now "generating more traffic each day than competing services such as WhatsApp." Sandvine used figures reached on New Year's Eve to come up with this data:
"When Sandvine looked at the New Year’s Eve usage of some services like WhatsApp and kik that focus primarily on using text to send a messages we observed that there was a tiny spike in usage at midnight, but nothing that moved the needle that much, since plain text doesn’t consume that much bandwidth... Snapchat, a service that allows users to exchange only pictures, however, was a totally different story. In 2013 it saw both its user base and bandwidth share rise significantly.”
"... the surge in use that the service experienced throughout the day and particularly at midnight. In fact, at 12:00 AM Snapchat accounted for 12% of this one network’s total traffic.”
Mark Zuckerberg's ears must be burning by now. The Facebook CEO purchased WhatsApp earlier this year for $19 billion - this came after he initially made a bid for Snapchat, which was turned down by Snapchat CEO Evan Spiegel. This also follows Facebook's attempt to compete with Snapchat through a messaging app of its own - Poke, which was pulled off the market a few days ago because of low usage. As it stands: Spiegel 2, Zuckerberg nil.