Swedish automotive manufacturer Volvo is the next name on a long list of companies who have joined the race for the self-driving car. The company announced on Monday that a pilot project named “Drive Me – Self-driving cars for sustainable mobility” would see a fleet of 100 cars released onto the streets of Gothenburg.
“Our approach is based on the principle that autonomously driven cars must be able to move safely in environments with non-autonomous vehicles and unprotected road users,” said Volvo technical specialist Erik Coelingh. According to an official statement, Volvo aims for their cars to be capable of handling any possible traffic scenario autonomously, including safely leaving the traffic stream should the driver be incapacitated for any reason.
The “Drive Me” project will take place along 50 km (31 miles) of Gothenburg’s busiest roads, and is targeted at highlighting the social benefits of self-driven vehicles. One of the main focuses in Volvo’s campaign is an increase in road safety, something which the company has been at the forefront of for a while.
Whilst Volvo will being testing their self-driving cars in 2014, it joins the ranks of companies such as Tesla, Audi, Ford, Mercedes Benz and even technology company Google in the race to enter the autonomous vehicle market. The Drive Me project will debut in 2014, however Volvo does not expect to see its first autonomous car available to the public before 2017.