If you haven’t heard of Twitter’s #Music app, you’re probably not alone. According to a new report Twitter is already considering shutting down the mobile social music app due to a terrible downturn in usage and download numbers following a promising launch.
Twitter’s #Music app was only launched in April to good sales in the iOS app store, but failed to keep its initially strong numbers up. Critics of the app said that whilst Twitter’s foray into music was well-designed and visually impressive, its reliance on integration with partners Rdio and Spotify made the app seem unnecessary.
Though #Music has been struggling for some months, the first blow actually came just as the app was being launched, when project head Kevin Thau left Twitter to join startup Jelly. Critics were quick to point out that being left in the lurch at the last minute gave #Music a half-baked feeling, particularly since the app operated on its own and never integrated into Twitter’s core product.
Music discovery apps and websites are a growing market, but with strong competition such as Spotify and the new iTunes Radio, nothing #Music brought to the table really seemed to make it stand out from the crowd.