Now that it seems to be steadily stealing away the social media attention of teenagers from Facebook, Twitter is enforcing a new system to keep its masses of young users away from alcohol adverts.
Twitter has just launched a new age-screen protocol that comes as the first move in keeping teenagers and kids away from inappropriate advertising. To follow alcohol-based brands likes Heineken or Jim Beam on Twitter, users will now be redirected to an age verification screen where they will be asked to confirm their birthdate within 24 hours. If users do not give their ages within that time, they will not be allowed to follow that particular brand.
Although this is a positive move for Twitter, lying during an age-verification question is one of the biggest problems on the internet when it comes to teens and kids online. In reality, it remains to be seen how many teens trying to follow alcohol brands will in fact be put off by the act of potentially lying about their ages. Still Twitter is hopeful for positive results to their new policy.
“Our hope is that this approach to age-screening will enable alcohol brands to responsibly and safely connect with the right audience on Twitter,” wrote Twitter’s Tarun Jain. Other brands partnered with Twitter in this new policy include Bud Light, Knob Creek and Bacardi.