The end of Google+?

Posted by: Jennifer Cefai (2 years, 6 months ago)

Head of Google+ Vic Gundotra has suddenly announced his departure from the company, adding fuel to the fire that Google+ may be losing its importance. Rumors are swirling that Google is reconsidering posing its social network as a competitor to Facebook and Twitter - it is also seeking to withdraw Google+'s chokehold on other services, which should relieve some YouTube users. All of this means that the Google+ department within the company will be affected. TechCrunch has reported that around 1000-1200 employees working on Google+ will be moved to different divisions. 

A Google representative responded to ArsTechnica and TechCrunch's request for comment in the same way: "Today's news has no impact on our Google+ strategy - we have an incredibly talented team that will continue to build great user experiences across Google+, Hangouts, and Photos." CEO Larry Page himself responded to Gundotra's resignation: "We'll continue working hard to build great new experiences for the ever-increasing number of Google+ fans."

Considering the ever-increasing vitriol mounting against Google+, this move should come as no surprise. Gundotra's departure only underlines the uncertainty that hangs in the social network's future. Google+ has never quite matched up to expectations, no matter how much Google pushes it. With features like Google Reader and iGoogle having met their demise last year, is Google+ about to join them?

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