The ‘Age of Internet Empires’ project reveals the world’s favourite websites

Posted by: Jennifer Cefai (4 years ago)

It wouldn’t be farfetched to say that Google has taken over the world, especially given recent data. Thanks to a project undertaken by Oxford researches Dr Mark Graham and Stefano de Sabbata, it was revealed that Google was the most visited website in the world, with Facebook in second place. Baidu, China’s top search engine, achieved third-place – which isn’t a surprise considering the size of the Chinese population.

Statistical data proved that Google is most popular in Europe, North America, and Oceania (claiming 62 countries); whilst Facebook is number one in the Middle East, Africa, and the Spanish-speaking Americas. Interestingly enough, Google finished in second place in 36 out of the 50 countries where Facebook was most popular. The remaining 14 countries had YouTube in second place, which is yet another victory for Google.

In Russia homegrown Yandex won top spot, whilst - in a surprising twist - Yahoo reigns supreme in Japan. As it stands, the world is basically the site of a Google vs Facebook stand-off. What else will happen in the coined ‘Age of Internet Empires’, well, we have yet to see – this is just the beginning.

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