Facebook suffered a notable dip in its stocks last week after chief financial officer David Ebersman finally admitted what the social media company had been denying for some time: Facebook is losing popularity amongst teenaged users.
More and more often these days, the trend for teens is veering towards other social media networks such as Vine, Instagram and Snapchat. That’s not to say that Facebook is actively losing teenage users; it’s still true that almost every teenager in America has a Facebook account, but that does not necessarily mean that they use it often.
In the quarterly report he delivered on Wednesday of last week, Ebersman reported that Facebook had seen a decrease in daily teenage users, particularly amongst younger teens.
The draw of alternative social networks for many teenagers seems to be the growing use of Facebook itself. Parents, teachers, and millions of other adults are also Facebook users, which unsurprisingly makes the social network somewhat less appealing to teens. Sites such as Twitter and Instagram are far less popular amongst adults, making them more ideal for teens who want some degree of online privacy from their families.