Study: Kids Prefer Gadgets to Toys

Posted by: Maxine Brimmer (3 years, 7 months ago)

Are Barbie’s days numbered? Should Mr. Potato Head pack his bags? Is Monopoly about to go bust? According to a recent study, it seems that kids today officially prefer gadgets like smartphones and tablets to traditional toys.

Child-education specialists at the Michael Cohen Group recently conducted a survey to examine the interaction that children have with today’s technology. According to the results of the survey, children seem to prefer touch screen gadgets over all other kinds of toys and games. When surveyed, 60% of parents with kids aged 12 and under said that their children played with touchscreen gadgets often, whilst only 40% reported playing with board games or puzzles often.

Whilst many of the children surveyed had access to a touch screen device at home, as many as 36% had devices of their own. According to study-leader Michael Cohen, this represents a huge leap from last year, when touch screen device ownership for children was still in single digits. With the mobile market being one of the fastest growing technology sectors in the world, it’s really no surprise that kids are getting more used to these high-tech toys.

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