Spotify has said it set to overtake iTunes in Europe, having gained more than 1 million active users in the UK alone in the past four months. "Some of our partners are saying Spotify is now generating more revenue each month across Continental Europe than iTunes," said Kevin Brown, Head of Label Relations in Europe. "Given that download sales are declining and Spotify is growing rapidly, particularly the UK, it is only a matter of time before Spotify is bigger than iTunes across Europe as a whole."
Spotify's latest figures, posted in March 2013, stated that it had 24 million active users, including 6 million Premium subscribers. Brown spoke critically of labels who committed to iTunes, who claims are feeding another competitor. "We're still put in the same bucket as iTunes by some labels, whose music then appears on YouTube. That drives me nuts." Spotify's biggest challenge is convincing bands and artists away from iTunes, by pressing that the service will not mean less of a payout for them. However, Apple is set to launch a direct challenger to the streaming service, having been tipped to launch an actual Spotify-style "on-demand" streaming service. The Swedish company had better watch out.