What promised to be the next big thing has turned into a headache for Best Buy’s returns department as Samsung’s Galaxy Gear smartwatch is returned by nearly one third of buyers.
The Galaxy Gear smartwatch, which retailed for $300 was sold in Best Buy outlets around the country, were released to a fair amount of interest as excitement over wearable technology grew. Even though Samsung’s advertising campaigns billed the smartwatch as “the next big thing”, the device itself did not seem to be enough to convince the 30% of consumers who returned the gadget.
Early reviews of the Galaxy Gear smartwatch were not favorable in the least, so this should not come as the biggest surprise to Samsung. Reviewers referred to the smartwatch as “clumsy”, “inessential” and “unfashionable”, all heavy accusations in today’s technology market.
Whilst general interest in wearable technology is high, the Galaxy Gear simply seems to have missed the mark; crowdfunded smartwatch Pebble raised over $10 million on Kickstarter with over 85,000 units ordered. Many critics have commented that the crux of the matter is that Samsung, whilst a reliable manufacturer, is simply not an innovator in the same way some of its competitors are.