PlayCaptcha Turns Verification into Ads

Posted by: Maxine Brimmer (3 years ago)


Breathe a sigh of collective relief, internet, the days of the CAPTCHA are numbered thanks to a UK startup that wants to turn verification into sponsored, clickable games.

A startup called Future Ad Labs is the mind behind the service which will remove the frustrating CAPTCHAs we are all unfortunately to and replace them with targeted, sponsored advertising mini-games. Though the internet probably has enough ads to last us forever, PlayCaptchas are a welcome replacement to trying to muddle through traditionally twisted, frustrating CAPTCHA words.

A demo showing a Heinz tomato ketchup ad by PlayCaptcha can be seen on a Marketing Week sign-up page here.

Future Ad Labs has calculated that every day there are over 300 million CAPTCHAS completed, which amounts to a total of 150,000 hours spent focusing on wiggly, annoying words per day. This translates to a lot of potential product advertising time for companies, and a lot less time swearing at failed CAPTCHA attempts for the rest of us. 

Annoying as they have always been, CAPTCHAs (an acronym for Completely Automated Public Turing test to tell Computers and Humans Apart. Phew.) have long been used to prevent automated spamming  by ensuring only a human can enter a sight. Admittedly, it has to be a human with some very good eyesight and some slightly creative reading skills, but that no one said being human was easy.      


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