In the third quarter of 2013, PC sales saw an overall growth of 3.5% within the U.S., whilst Apple’s shipments fell by 2.3% as reported by tech consultancy Gartner.
It’s difficult to get an accurate estimate of Apple’s shipment figures until the official quarterly financial statement is released on October 28, however rival tech consultancy IDC has predicted that Apple’s sales may have fallen by as much as 11%. It is difficult to pinpoint the reason behind Apple’s decline, as its four major PC competitors (Hewlett-Packard, Dell, Lenovo and Toshiba) saw good sales in this quarter.
One reason behind this lull in sales could be the fact that it has been almost two years since Apple released a major update to the MacBook Air, since the company has been more focused on iPhone and iPad sales. This comes just a year after Apple hit a company high for the PC market share, when it owned 14.2% of the market, a share which has dropped to only 13.4% this year.