Nintendo Console Sales Dropped Further in 2013

Posted by: Maxine Brimmer (3 years, 7 months ago)

Sadly, things aren’t looking great for iconic video game pioneers Nintendo. Newly released sales figures for 2013 have shown that gaming competitors Sony and Microsoft sell more consoles in just 6 weeks than Nintendo do in 9 whole months.

During a 9 month stretch in the 2013, Nintendo’s Wii U sold only 2.4 million consoles, causing the company’s profits to drop 30% by the third quarter of 2013. Luckily, the company was still able to turn a $99 million profit thanks to the sales of its ever-popular 3DS handheld consoles and games.

Nintendo will respond to the crisis by dealing out pay cuts to its executive staff. Company president Satoru Iwata will take a 50% pay cut, whilst 8 other members of Nintendo’s board of directors will receive cuts of up to 30% each. The pay cuts will be in effect for five months whilst the executive staff takes responsibility for the company’s poor performance.

Competitor consoles the Sony PlayStation 4 and the Microsoft Xbox One are far more in demand in the gaming community, selling 4.2 million and 3.9 million consoles respectively in just 6 weeks. 

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