Sadly, things aren’t looking great for iconic video game pioneers Nintendo. Newly released sales figures for 2013 have shown that gaming competitors Sony and Microsoft sell more consoles in just 6 weeks than Nintendo do in 9 whole months.
During a 9 month stretch in the 2013, Nintendo’s Wii U sold only 2.4 million consoles, causing the company’s profits to drop 30% by the third quarter of 2013. Luckily, the company was still able to turn a $99 million profit thanks to the sales of its ever-popular 3DS handheld consoles and games.
Nintendo will respond to the crisis by dealing out pay cuts to its executive staff. Company president Satoru Iwata will take a 50% pay cut, whilst 8 other members of Nintendo’s board of directors will receive cuts of up to 30% each. The pay cuts will be in effect for five months whilst the executive staff takes responsibility for the company’s poor performance.
Competitor consoles the Sony PlayStation 4 and the Microsoft Xbox One are far more in demand in the gaming community, selling 4.2 million and 3.9 million consoles respectively in just 6 weeks.