A recent change to Facebook's algorithm has affected the layout of its newsfeed significantly, giving page owners a lot to worry about. According to the social network, the algorithm is meant to highlight "high quality articles" over what it deems to be lowbrow posts. However, it's not only memes and Buzzfeed lists that people won't be seeing much of anymore. According to social media marketing agency Ignite, brand pages are having trouble too. After spending a week analyzing 689 posts from 21 brand pages, the number of people who saw posts from those brands declined by 44% on average, "with some pages seeing declines as high as 88%." The only way to get around the new invisibility is to pay for Facebook advertising, which undercuts any real reason for having a "free ad" in the form of a Page. Talk about the demise of the Facebook page.