Neil Young reaches Pono Kickstarter goal in one day

Posted by: Jennifer Cefai (3 years, 6 months ago)

Other Kickstarters would be envious, to say the least. Less than 10 hours after launching a Kickstarter campign to fund his new music player, named the PonoPlayer, music star Neil Young beat his goal of $800,000. Pono, which is a Hawaiian word meaning "righteous", covers both the player (which will contain 128GB of memory and can store between 1,000-2,000 high-resolution songs) and the iTunes-style digital music service Young and his team are planning to offer with it. 

"Pono is about the music, it's about the people who make the music, and the way it sounds to us when we're in the studio making it," explains Young in the Kickstarter trailer for Pono. "It's about you hearing what we hear, and that hasn't happened in a long time." If Young wasn't enough to convince potential backers, he also ropes in stars like Dave Grohl, Marcus Mumford, and Elton John to talk about their own experiences with Pono. At this time the campaign is still ongoing and has reached $1,526,227, with 34 days to go. 

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