Intel rethinking McAfee brand name

Posted by: Jennifer Cefai (2 years, 9 months ago)

When Intel purchased McAfee for $7.7 billion, they never imagined the sort of situation they'd end up in. Considering the trouble McAfee founder John McAfee has landed himself in, it comes as no surprise that Intel wants to separate the brand from the man himself. At CES 2014 in Vegas, Intel CEO Brian Krzanich announced that the McAfee brand name would be phased out in favor of "Intel Security", something that would define future Intel products. The only remnant of the McAfee logo would be the red shield, which Intel said represents "the core values of security and protection." Intel said that the rebranded security solutions will be offered for free for mobile devices, but failed to say when. We can only assume it will be part of the rebranding proces.

John McAfee hasn't worked at the company in years, but his antics have left quite a bitter taste in Intel's mouth. From murder charges to drug addiction, the security solutions founder hasn't been the ideal person for Intel to have on board.

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