At the CES keynote yesterday, Intel CEO Brian Krzanich announced that the company's microprocessors being shipped out are now "conflict-free". This refers to the raw minerals crucial in the creation of these devices, which have been the cause of conflicts in Central Africa for years. Krzanich talked about the company's efforts towards the cause, which have gone on for "over four years" and have led to minerals being tracked "from mine to the smelter."
"The solution wasn't easy," Krzanich said. "The minerals are important, our industry relies on them, but [they are] not as important as the lives of the people mining them."
This comes in the wake of the implementation of a new law in the Sates, which would require American companies to declare whether they use "conflict minerals originating from the Democratic Republic of the Congo (DRC) or neighboring countries." So while it would seem like nothing but good intentions on Intel's part, there is an element of PR to it all.