Following a huge amount of user requests, Google has decided to include PayPal as a payment method in the Play Store. Customers in 12 countries can use their PayPal accounts to buy apps, games, music, and movies. At the moment, supported countries include Austria, Belgium, Canada, Finland, France, Germany, Ireland, Italy, the Netherlands, Spain, the UK and, of course, the U.S. With PayPal's widespread influence and the fact that two-thirds of Play sales happen outside the States, Google is hoping to up its sizeable revenue even further. The only restriction for PayPal are physical items - Google has not included devices and accessories in the purchase list for the online merchant.
This comes in a period of expansion for the Play Store. Google has also expanded carrier building and gift card availability to more countries, as well as included support for a number of new currencies.