Up till last year, Apple had conquered the lists as the world's most valuable brand. Things have changed this year. According to Millward Brown's BrandZ study, Apple had been dethroned - by none other than rival Google. The annual report, which is based on data gathered from 150,000 consumers worldwide, saw Google's brand value estimated at $158,843,000. Apple appears to be lagging behind at a "mere" $147,880,000.
While the battle for first place has always been between the two, other brands are close behind. IBM is in third place, with the top ten completed by Microsoft, McDonalds, CocaCola, Visa, AT&T, Marlboro and Amazon. In the meantime, Facebook has risen to 21st place at $35,740,000 (up by 10 places over the previous year), and Twitter has entered the frame at 71st, worth $13,837,000.
Google's claim of the spot Apple has held for three years comes as no surprise. Self-driving cars, Google Glass and Android partners are just some of the things the company has invested in. Despite its state-of-the-art products and aggressive emergence over key competitor Microsoft, Apple has some catching up to do. About $10,963,000 worth of it.