Google chose the Online News Association ’13 digital journalism conference last week to introduce its latest service, which targets reporters, journalists and other media types. Called Google Media Tools, reporters will find a bevy of useful features to enhance their work, from Google Search trends tracking to Google Maps, as well as several how-to guides to incorporate Google into the everyday work.
But Google Media Tools is more than just a collection of links. It is divided into sections which reporters can delve into depending on their area of interest, and get better insight into through a number of Google features.
The launch of Google Media Tools directly targets competitors like Facebook and Twitter, who have pushed their own digital journalism services. While these both have been proven successes, it is very likely that they will find a challenger to reckon with in Google.