After facing a huge amount of backlash based on antitrust and privacy issues, Google has finally updated its terms of service to confirm that is is indeed scanning emails for the sake of advertising. The clause in Gmail's TOS specifically reads that "automated systems analyze your content" to feed advertising, customization and securtity.
This has been a long-awaited move, considering the sheer amount of privacy lawsuits presently levelled at Google. In a statement, Google explain that the new clause is based on feedback from "the last few months" and is aimed to give "even greater clarity" to customers. Few people may actually read the TOS, but Google has finally learnt that this is the best way to avoid some very dicey situations.