As keen as ever to make Glass cool, Google has announced a deal with Luxottica, the brains behind RayBan and Oakley. According to the terms of the deal, Luxottica will design and develop a line of frames that would have Glass pre-installed. This would pertain to Google's ambitions to downplay the geeky stereotype Glass seems to have picked up. Having Glass built into frames would also widen Google's retail network, giving consumers more of an opportunity to consider a purchase.
While Google plans to officially launch Glass to the public before the end of 2014, the wider range of Luxottica-made glasses won't be introduced at the same time. Despite the lack of launch date, Luxottica CEO Andrea Guerra made it clear that the two companies were working together to produce a design in which Glass is blended into the frames rather than a completely separate entity, as it had been.
Aside from RayBan and Oakley, Luxxotica also owns the brand Vogue-Eyewear, Oliver Peoples, and Alain Mikli, aside from others.
Source: Unisex Raybans