Facebook Warns Marketers to Expect Distribution Drop

Posted by: Maxine Brimmer (3 years, 7 months ago)

Facebook’s marketers already have a few reasons to be a little less than pleased with the social network’s policy changes, but life isn’t about to get any easier. This week, Facebook alerted its marketers that the organic reach of their Page will likely decline over time once again.

This isn’t the first time that Facebook has altered its policies with regards to Pages and their posts; over the last few months, the algorithm which selects posts to show up on users’ News Feeds has been altered a number of times. For a number of months, Facebook has been pushing Pages to use its paid advertising feature in order to gain better reach to their potential clients, and this change seems geared towards that as well.

“Like many mediums, if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising,” a spokesperson for the company said on Wednesday.

Pages are the equivalent to user profiles for brands, businesses, and organization, and are often used as marketing tools for social media relations.

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