Facebook trying to take on Snapchat - again

Posted by: Jennifer Cefai (2 years, 5 months ago)

Image source: flickr.com. Photo by Maria Elena.

Facebook hasn't given up on trying to take down Snapchat yet. According to rumors, the company is working on a video-messaging app that would allow for short recorded messages to be sent between users. According to the Financial Times report that announced the app, Mark Zuckerberg is personally overseeing the development of the app, known as Slingshot, which could be released as early as this month. It could also be shelved before the end of the month, but given the recent surge in interest in messaging apps, this seems unlikely.

The news of Slingshot comes fresh off the news that Facebook has pulled its current Snapchat rival, Poke, from the iOS App Store. Launched in 2012, Poke was Facebook's first attempt to compete with Snapchat. Facebook had attempted to buy Snapchat itself for $3 billion late last year, something the latter had rejected. Since then, the social network giant has purchased messaging app WhatsApp, and seems determined to do its best to outdo Snapchat. 

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