Facebook May Start Logging Cursor Movements

Posted by: Maxine Brimmer (2 years, 11 months ago)

If you feel like Facebook is already invading your privacy far too much as it is, you may not be too happy about their latest plans. Reportedly, Facebook is currently considering collecting even more user data by logging the way users scroll, click and interact with a page.

In general it is not unusual for websites to track which links and pictures are clicked on most often to show how users interact with the website. What Facebook is contemplating, according to a report from The Wall Street Journal, goes beyond the typical tracking employed by most websites.

Facebook’s tracking would not simply be tracking clicks, but would track every movement that a user makes on a page, including right clicks, highlighting and hovering. This might seem like a strange move, but if there is any important information to be learned from tracking cursors, then Facebook means to have it. What exactly they will learn from this remains a mystery.

Another move in Facebook’s new tracking plan will also involve gathering data regarding how mobile apps are used, for example logging how often the newsfeed is visible on a user’s screen.

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