Remember when Facebook made a $3 billion bid for Snapchat, and Snapchat turned it down? Not to be hard done by the rejection, Facebook has turned to its own photosharing app instead. In a rare move, Instagram will be giving a press conference in New York today, and it looks like an abundance of new features will be unveiled, some of which could make Snapchat feel very uncomfortable indeed.
- More interaction, including a messaging function and the ability to see who else is live.
- More editing features, including moving beyond traditional Instagram filters and including drawing tools, icons and avatars.
- Control over privacy, which includes sharing a photo with a select group of friends, or even just one other user.
- Finally, in the most Snapchat-like move of all, the ability to make Instagrams temporary, possibly even with adjustable intervals.
One similarity Snapchat and Instagram already share is their audience, which is mostly teen-based. This is where Facebook comes in. Teens have been losing interest in Facebook, and the social network is desperate to get those numbers again, and this is the way to do so. It is unlikely that CEO Mark Zuckenberg will be at the conference today, if only to avoid association between Instagram and Facebook at this stage.