Eric Schmidt unintentionally becoming the face of Google+

Posted by: Jennifer Cefai (3 years ago)

Google’s decision to “do a Facebook” and start using Google+ users’ personal details in display ads has not reckoned well with the general public - and has led to an interesting form of protest. Users are retaliating by changing their profile pictures, which Google will be using to advertise anything the user in question has +1’ed, to photos of Google Executive Chairman Eric Schmidt. Whilst it has certainly been amusing to see Google+ newsfeeds filled with little Eric Schmidts, it’s worth noting the tech giant’s cautious approach to the new setting by offering an opt-out option (Facebook famously had to settle a $20 million lawsuit because of this). Surely this is an easier and, eventually, much more satisfying way of going about this.

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