Ericsson's connected paper, presented on CES 2014 last week, comes with a special print that can send information to the user's smartphone by a single touch.
The connected paper technology can enable shoppers to learn more about a given product. The printed label of a canned soup, for example, can contain information about the origin of the ingredients, the place and method of its production, or anything its manufacturer has included. And you can obtain this information simply by touching the label with your fingertips.
Connected paper has got the potential for novel ways of marketing: any flyer or printed material equipped with the connected paper technology could possibly provide access to videos, corporate and contact info, or an easy way to order online for example.