A whole new market has opened up for companies like Sony and Microsoft - for now, at least. China has temporarily lifted a 14-year-old ban on video game consoles, thereby permitting "foreign-invested enterprises" to manufacture game consoles within Shangai's free trade zone and sell them in China. While console makers have been exposed to the world's third largest video game market in terms of revenue, they also have to come to terms with the fact that their target audience has grown up without Playstations, Xbox or Wiis.
China has been saturated with PC games and, more recently, mobile games owing to the ban. The government had banned gaming consoles in 2000, blaming them for adverse effects on the mental health of the Chinese youth.