This year has been an uphill battle for BlackBerry, and the smartphone manufacturer is once again shedding executives from the upper echelons of its staff. The purge which started with the ousting of former CEO Thorsten Heins has continued as more of the management and a senior board member depart the flagging company.
The company which once dominated a huge share of the smartphone market has had to struggle to stay afloat this year amidst talk of sale and huge losses. In the second quarter of 2013 alone, Blackberry reported a net loss of $965m, due in part to the poor sales of recent smartphone releases such as the Z10.
The latest members of Blackberry’s staff to be shown the door include Chief Operations Officer Kristian Tear and Chief Marketing Officer Frank Boulden, as well as Chief Financial Officer Brian Bidulka, who will be leaving at the end of the year. Board member Roger Martin has also opted to leave the company today. Along with executive losses, Blackberry has announced that there are plans to cut a total of 4,500 jobs, which adds up to over 40% of its global workforce.
Interim CEO John Chen released a statement to announce that the changes in management were intended to refine Blackberry’s strategy and ensure the delivery of the best devices, security and device management.