Be the Face of the Sochi Winter Olympics

Posted by: Maxine Brimmer (2 years, 9 months ago)

If you’re on your way to the Winter Olympic Games in Sochi, you could become the face of the Games- if only for a few minutes.

An incredible 3D installation at the entrance to the Sochi Olympic Park will feature the faces of over 170,000 attendees over the course of the Games. Developed by British architect Asif Khans and Swiss company iart, the display is 8 meters tall and 6 meters wide, and will feature up to 3 faces at a time. Olympic partner and Russian telecoms giant MegaFon will host photo booths capable of scanning the faces of attendees; the scanned faces will then be rendered as 3D files and used in the display.

A statement on iart’s website calls the display a “Mount Rushmore of the digital age”, with faces appearing on the seemingly solid display before disappearing again just as fluidly. Participants who make it onto the display will be able watch their appearance on a video clip and share it via social media.

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