#Ashtag selfies trend on Ash Wednesday

Posted by: Jennifer Cefai (3 years, 7 months ago)

Ash Wednesday 2014 was - quite literally - marked by a campaign to promote the day's message across social networks, which saw Christians take to their various profiles to post photos of themselves with a cross drawn on their foreheads. The trend initially started when Virginia-based marketing manager Mark Alves doctored Ellen DeGeneres' now-famous Oscar selfie to include crosses on the stars' foreheads, before encouraging other users to do the same using the #ashtag tag. 

It didn't take long for the trend to spread, with Christian users of all ages and nationalities getting involved. The trend eventually reached such heights that the United States Conference of Catholic Bishops tweeted that people should keep sharing their selfies, in order for them to compile an official album of the occasion.

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