Apple’s Jony Ive’s charity designs sell for over $4.7 million

Posted by: Jennifer Cefai (3 years, 10 months ago)

New York auction house Sotheby’s recently hosted the (RED) auction in aid of U2 frontman Bono’s Product (RED) charity, which Apple chief designer Jony Ive designed a number of items for – and which were sold off for a combined fee of over $4.7 million. An aluminum desk co-designed by Ive fetched $1.7 million, but that wasn’t the star news. The headlining Leica M camera he co-designed with fellow designer Marc Newson was auctioned off for a whopping $1.8 million. On the other hand, the specially-designed red version of the upgraded Mac Pro (which Apple recently launched) went for $977,000, which even makes its standard $2,999 price-tag look cheap by comparison.

The proceeds will go towards the Global Fund, which fights AIDS, Tuberculosis and malaria in developing countries. These sales were just three of the 43 lots which went on auction, which raised a massive $26.2 million on the night and will be matched by a donation from the Bill and Melinda Gates Foundation.

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