Apple's acquistion of Beats Electronics just about confirmed by Dr Dre

Posted by: Jennifer Cefai (2 years, 5 months ago)


There have been a barrage of reports regarding the sale of Beats Electronics to Apple Inc., something Dr Dre himself seems to have confirmed in a video from last night. The video, recorded by actor Tyrese Gibson, shows the Beats co-founder celebrating the deal having supposedly gone through. In the video, Gibson mentions the $3.2 billion price tag attached to Beats and talks about Forbes revising its list of the world's richest people, due to Dre's entry in the "billionaire boys club." Dre also describes himself as "the first billionaire in hip hop" during the recording. Though the video has since been pulled from Gibson's Facebook page, the timing seems to all but confirm that the sale has gone through.

Considering our last post concentrated on the overhaul of Apple's own EarPods, this may come as a bit of a surprise - and it did for us too. But do you remember this bit of news?

Apple's most expensive purchase ever may not be for the famed Beats headphones, more than its shiny new streaming service. Spotify has slowly but surely started to oust iTunes from its top pole position. While Apple is fighting back, iTunes Radio has failed to establish its place in the same league as Spotify. 

Beats Music was only launched at the end of January this year, but has been a major hit. The service has been lauded for offering the ultimate in personalization, with users able to create playlists even more defined than what Spotify, Pandora, Rdio or any of the others have to offer. This sort of technology is Spotify's main stumbling block, and could be the metaphorical feather in Apple's similarly-metaphorical cap. Although Apple has been known to be "on the prowl" for new companies to purchase (as CEO Tim Cook put it), Beats could be one of the better, if not the best, buys.

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