Apple has announced its intentions to build a global recycling scheme, which will not only target its products but also some third-party PCs and mobile phones. The announcement, which was made ahead of Earth Day last Tuesday, offers "free, responsible recycling" if the product cannot be reused. On the other hand, should the old product be reusable, the company will offer store gift cards for user against new purchases at Apple's online and offline stores.
The company has also stated that recycling programs in cities and on college campuses have been set up in 95 percent of the countries were its products are sold. The programs vary from country to country - for example, in Brazil, Apple appears to only be recycling "Apple-branded electronics" for free. Australians, on the other hand, are restricted to a maximum of one computer, one monitor and peripheral computer equipment for free.
This is not the first time Apple has turned its attention to its green presence. Apple VP of Environment Initiatives Lisa Jackson reminded readers that all of the company's data centers are powered by clean sources such as solar, wind and geothermal energy, in a blog post announcing the initiative. "We believe we must be accountable for every Apple product at every stage of its use," she said of the company's latest efforts.