Apple launches the iPad Air

Posted by: Jennifer Cefai (3 years, 11 months ago)

If you thought the iPad couldn’t get any thinner, you were wrong. At the iPad launch event in Cupertino yesterday Apple launched the iPad Air, a skinnier, lighter and faster update of its predecessor; and an all-round worthy companion to the equally minimalist iOS 7. Whilst the Air may look like the iPad 4 after a diet, it hasn’t compromised on its features in its A7 chip and Retina Display. The iPad Mini also got a considerable update, with a higher-resolution Retina Display and an A7 chip of its own, which totally knocks its predecessor out of the park. The new OS X Mavericks was also launched, and Apple announced that the Macbook Air and Macbook Pro ranges would be receiving updates come mid-2014.

This certainly delivers a response to Apple’s naysayers and competitors. The tablet market is currently saturated with Android tablets, and Windows tablets are on the rise – yet iPads continue to be used by the majority. Considering the iPad’s unchanging popularity and these latest additions, it’s difficult to see Apple losing pole position.

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