Apple launches the iPad Air

Posted by: Jennifer Cefai (3 years ago)

If you thought the iPad couldn’t get any thinner, you were wrong. At the iPad launch event in Cupertino yesterday Apple launched the iPad Air, a skinnier, lighter and faster update of its predecessor; and an all-round worthy companion to the equally minimalist iOS 7. Whilst the Air may look like the iPad 4 after a diet, it hasn’t compromised on its features in its A7 chip and Retina Display. The iPad Mini also got a considerable update, with a higher-resolution Retina Display and an A7 chip of its own, which totally knocks its predecessor out of the park. The new OS X Mavericks was also launched, and Apple announced that the Macbook Air and Macbook Pro ranges would be receiving updates come mid-2014.

This certainly delivers a response to Apple’s naysayers and competitors. The tablet market is currently saturated with Android tablets, and Windows tablets are on the rise – yet iPads continue to be used by the majority. Considering the iPad’s unchanging popularity and these latest additions, it’s difficult to see Apple losing pole position.

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