Apple and China Mobile finally enter into long-awaited partnership

Posted by: Jennifer Cefai (3 years, 9 months ago)

Apple has confirmed that it has finally established a deal with China Mobile to officially carry the iPhone. China Mobile will start selling the iPhone 5S and 5C come January 2014, although other details (including pricing) were not released. This is a huge move for Apple, giving it access to one of the most important markets in the world as well as an enormous subscriber base. "China is an extremely important market for Apple and our partnership with China Mobile presents us the opportunity to bring iPhone to the customers of the world's largest network," enthused Apple CEO Tim Cook. "iPhone customers in China are an enthusiastic and rapidly growing group, and we can't think of a better way to welcome in the Chinese New Year than getting an iPhone in the hands of every China Mobile customer who wants one."

Apple's presence in China has been developing even in the absence of this time, despite the iPhone 5C failing to live up to the rumors of it being a "cheap iPhone" (and therefore one that could have impacted the Chinese market significantly). According to reports, the iPhones 5S, 5 and 5C were China's No 1, 2 and 4 top-selling smartphones in October, giving Apple 12 percent of the month's market share. 

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