After taking the world by storm during the last couple of weeks, smash hit game Flappy Bird was removed by its distressed developer this weekend. The frustrating and addictive game was removed from the Apple App Store and Google Play on Sunday to a chorus of disapproval.
Flappy Bird is a very simple game, which may have contributed to its incredible success, but that’s not enough to save the app from being pulled by developer Dong Nguyen. When questioned about his decision to remove an app which was earning a reported $50,000 per day in ad revenues, Nguyen commented that he felt the game had become a problem due to its addictive nature. Haunted by media coverage over the sudden success of his game, the 29-year-old from Hanoi, Vietnam gave interviewers scant few details about his earnings and intentions with Flappy Bird.
Although Nguyen’s intentions in removing the game may have been altruistic, there is little that can be done to stop the Flappy Bird epidemic until it has run its natural course. Already, copy-cat games have showed up in both the App Store and Google Play, dominating the top spots on multiple download charts. Games such as ‘Flappy Bee’, ‘Fly Birdie’, and ‘Flappy Plane’ all attempt to capitalize on the original’s success, whilst late-comers attempt to download pirated copies of Flappy Bird onto jailbroken phones.
How long Flappy Bird fever will take to die down is anyone’s guess, but Nguyen’s removal of the product probably won’t do anything but stoke the flames.